News & Events

Review of the Year 2015

16 December 2015 | Posted in News

From herding Shaun the Sheep and friends back to the farm, to Music Inc topping the charts with over 1 million number 1 hits. 2015 was another record breaking year for IPO Campaigns & Education team.  Let’s look back at note worthy activity from 2015:
Shaun’s Cracking Ideas Design Challenge
In 2015, Cracking Ideas was taken over by Shaun the Sheep to coincide with the Shaun’s first feature length film and the popular Shaun in the City trail in Bristol and London. The competition and teacher resources help teachers introduce IP into key curriculum subjects (Maths, English, Art, Design and Technology), and the value of protecting innovation and creativity to young people. 
For the first time ever we produced the competition materials in Welsh to target Welsh medium learners.  We launched the new resource at the Urdd Eisteddfod, the annual Welsh-language youth festival of literature, music and performing arts.  The competition attracted the interest of visitors, and also appeared on the S4C daily round up programme of the event. 
The 2015 competition was won by 9 year old Bailey Scutt of Andoversford School.  We received an amazing 4,500 entries from across the UK.  Bailey’s design was realised around a 5ft model of Shaun the Sheep and was featured as part of the Great Sheep Round Up before finding a permanent home at Bailey’s School. Andoversford Primary School. You can read more about Bailey and his winning design in our news section.
Music Inc
Building on the success of Music Inc, which was developed in partnership with UK Music and Aardman Animations, we updated Music Inc.  The newly launched game introduced more options within the game to hire staff, adjust the quality of your song production and, of course, tackle piracy.  Initially following the launch we have seen the number of unique users rise by 227%.  We were helped again by promotion from Oriste Williams who not only promoted Music Inc but now makes an appearance in it as a character, with his own cartoon look-alike.  
Creating Movie Magic
After the success of the Creating Movie Magic (CMM) teacher resource for 11-14 year olds in 2014, the team have been working with IntoFilm and the Industry Trust to develop the resource for new audiences.  
Following research by the Office for Harmonisation of Internal Markets (OHIM), that 26% of those between 15 and 24 accessed, downloaded or streamed illegal content over a 12 month period, Creating Movie Magic will target primary school children aged 7-11.  The primary resource introduces students to the concepts of creativity and ownership in relation to film by becoming creators themselves, encouraging them to understand and respect IP and its future preservation.  The resource launched in the autumn and was one of the first resources to be added to the new
The UK IPO’s 2015/18 Corporate Plan has a Ministerial Target to “launch a new online hub, bringing together educational material for all forms of IP, and achieve a 7.5% increase in traffic to this website over that achieved over the previous website”. 
The new website ( pulls all UK IPO and key partners’ education resources under one distinct banner promoting IP education and support. The website’s development was funded by the Office for Harmonisation of Internal Markets (OHIM).  Targeted at teachers (both primary and secondary) the aim is for the site to become a comprehensive web portal for all aspects of the UK IPO to support UK and devolved Governments’ curriculums from aged 4-18 years plus advice and guidance for schools on intellectual property.  The site has received positive support from stakeholders including the Industry Trust for IP Awareness, the Publishers Association and UK Music.  A number of stakeholders have provided resources for inclusion on the site, which will be added at regular occurrences to keep users engaged through the availability of new content.  
2015 was a fun filled year, and 2016 is shaping up to be just as energetic with a fresh new Think Kit for Key Stage 4, an ‘IP is all around’ themed exhibition at the Big Bang Fair and a new Cracking Ideas competition to launch in January 2016.   
Have a cracking Christmas and see you all in 2016.
Cracking Ideas HQ

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