Wallace & Gromit present - A World of Cracking Ideas

Why not take advantage of the current offer of 2 for 1 entry to the exhibition. Just download the voucher from the Science Museum website and take it with you when you visit.

At the Science Museum, London, Wallace and Gromit will guide you through the world of innovation to discover how simple ideas can transform into life changing products and how intellectual property impacts on our everyday lives.

Visitors to the exhibition and the website will have the opportunity to learn:

* Everyone can innovate
* Creativity has value
* Innovators own their ideas
* Ownership should be respected
* Innovation and creativity can be linked to financial reward
* Ideas can be exploited if protected by intellectual property rights
* Innovation is exciting, being creative is fun, being enterprising is exhilarating

Wallace and Gromit Present a World of Cracking Ideas runs from 28 March - 1 November 2009.

More information can be found on the Science Museum website.