Shaun’s Cracking Ideas Design Challenge has now closed! Thank EWE for all your BAA-RILLIANT entries!

July 27th, 2015

Shaun's Cracking Ideas Design Challenge Prize

Shaun’s Cracking Ideas Design Challenge Prize

Here at Cracking Ideas HQ, we’d like to announce that our BAA-RILLIANT competition is officially closed. We have now received the last of our entries bringing the total to almost 4000, and our next step will be to sort through the excellent entries to find our ‘Cracking’ winners!

We’d like to thank all of ewe for your delightful designs and extreme effort, and can promise ewe that selecting the winners will be a very difficult decision indeed. So keep your eyes open and your ears peeled as we’ll be announcing the winners over the next few weeks, along with details of our award ceremonies.

Remember, it could be EWE who wins the 5ft high model of Shaun the Sheep for your school, as well as many other perfect prizes. So fingers and toes crossed!


Wishing ewe all the luck in the world,

Cracking Ideas HQ

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Shaun’s Cracking Ideas Design Challenge to visit The Big Bang Fair – Nothern Ireland

June 19th, 2015

Cracking Ideas HQ is getting ready to attend the 2015 Big Bang Fair at Ulster University next week which is the largest celebration of science, technology, engineering and maths for young people in the UK. The Big Bang Northern Ireland takes place in June each year as part of Sentinus Young Innovators, comprising a range of competitions, STEM workshops, shows and interactive stands. This is one of the biggest regional events in the UK and competitors have the opportunity to compete for places to represent Northern Ireland at national and international competitions.

At our stand we’re asking you to invent a new contraption to get Shaun and his friends from the city back to the farm! It can be as imaginative as you like, or you could come up with an adaption of a standard mode of transport. You can transport the gang by road, rail, and air or perhaps underground.

You can win some ewe-nique prizes, including a 5ft Shaun the Sheep sculpture, a model making session with an Aardman Animations expert and lots of other Shaun the Sheep merchandise.

Make sure you bring your thinking cap and lots of exciting ideas and creations!

We’ll see you there!

Cracking HQ

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Shaun’s Cracking Ideas Design Challenge Deadline Pushed BAA-CK!

June 11th, 2015

Two young inventors at competition launch.

Competition entry extended by an extra two months.

We’ve got some ‘Cracking’ news for the young innovators of the UK – The deadline for ‘Shaun’s Cracking Ideas Design Challenge’ has officially been extended until July 24th. BAA-RILLIANT!

A huge ‘THANK YOU’ for over 3000 entries that have been received so far, but the clock is once again ticking and ewe now have just under two months to submit an irreplaceable, incomparable invention that will help get Shaun and the flock from the big city baa-ck to his beloved farm.

So for the chance to win a 5ft high sculpture of Shaun the Sheep for your school, as well as some other fantastic prizes, put your pen to paper and post us your entry.

If ewe need any further information on how to apply, please do not hesitate to contact us by either emailing or calling 01633 814705.

Remember – The competition is completely free to enter and now closes on the 24th July 2015.

Good luck!
Cracking Ideas HQ

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Shaun’s Cracking Ideas get’s creative with the Creation Station

April 13th, 2015

Cracking Prizes!

Exciting Prizes with the Creation Station and Shaun’s Cracking Ideas Challenge

With just one month left to enter, you can help to get Shaun and the flock back to the farm after they got stranded in the big city. We have teamed up with The Creation station and opened up the competition to include parent and children from the age of 1 – 4 years as well as children aged four to sixteen.

Shaun’s Cracking Ideas Design Challenge is a national programme calling “young innovators” across the UK to design a cracking contraption to transport Shaun and his friends back to the farm after they get stranded in the big city.

Your contraption could take the flock by road, rail, sea or air, using innovative materials, or ways to power your contraption. Shaun’s Cracking Ideas Design Challenge aims to teach children all about intellectual property, and the important role it plays in protecting designs, trade marks and inventions.

This May, we are working with the awarding winning Creation Station to take Shaun’s Cracking Ideas Design Challenge out on the road! The workshops, for children up to eleven years old, are running in over 500 centres across the UK during the week commencing 4th May

To find out where you nearest participating Creation Station Centre is and join the inspiring and creative fun check their website

There are oodles of prizes to be won and for the under fives The Creation Station are providing a Creativity hamper worth £75. To enter simply upload your image to The Creation Station facebook and use the hashtag #CrackingIdeasCreation Good luck!

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Congratulations Hannah!

December 17th, 2014

Creating Movie Magic

Hannah Mason, winner of the 2014 Creating Movie Magic Competition

13-year-old Hannah Mason from Wiltshire has scooped the top prize in a national storyboarding competition hosted by the film and education charity Into Film, the Intellectual Property Office and the Industry Trust for IP Awareness, which saw her story made into short animated film by Oscar®-winning studio Aardman Animations.

Hannah who attends Avon Valley College in Salisbury, submitted her winning idea ‘Zombie Fairy’ – which shows the craft and graft that goes into film-making to encourage people to support the UK film industry – and has seen the story turned into a short animated film made by the Oscar®-winning studio. The 30-second film will be screened to hundreds of thousands of young people at over 2,700 screenings and events this November as part of the Into Film Festival, which takes place across the breadth of the UK. The festival enables young people aged 5-19 to learn through and about film, interact with filmmakers and explore filmmaking, promoting traditional and visual literacy and encourage critical thinking.

As a part of the winning prize, Hannah also received an all-expenses-paid trip along with classmates, to the Aardman Animations studio in Bristol – the home of Wallace & Gromit, Morph and Shaun The Sheep – to have an exclusive meeting with the Aardman production team about bringing their winning storyboard to life. The winner and friends also got an exclusive behind-the-scenes tour of the studio, which is currently in production of Shaun the Sheep The Movie.

‘Creating Movie Magic’ is the first project in the new collaboration between film and education charity Into Film, the IPO and the Industry Trust for IP Awareness. ‘Creating Movie Magic’ has been designed in collaboration with National Schools Partnership and Aardman Animations, and is supported by Cinema First.

Check out the film on youtube

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Shaun takes over Cracking Ideas!

November 12th, 2014

Shaun in the City

Shaun in the City

This year we are giving you the chance to join the flock, and engage with one of the world’s most-loved animated characters.

Run in partnership with Shaun in the City and sponsored by Pasta King, our baa-rilliant new schools’ programme ‘Shaun’s Cracking Ideas Design Challenge’ includes: lesson plans, tips on how to draw Shaun the Sheep and inspiration for transport inventions.  And of course our new Cracking Ideas competition.

For a chance to win some amazing prizes we want your pupils to get involved and enter our exciting competition. All they have to do is to think of a way to get Shaun and his friends out of the city and baa-ck to the farm by designing a ewe-nique invention.

More information on the new resources and competition forms are available on and

If you would like to contact us please email or call 01633 814705

The competition is completely free to enter and closes on the 15th May 2015.

Good luck!
Cracking Ideas HQ

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Baaa-rilliant chance to take part in Shaun the Sheep design challenge

August 8th, 2014

Schools across the country are being invited to take part in a major public art project that will take place in 2015.

Organised by Wallace & Gromit’s Children’s Charity and Aardman Animations, Shaun in the City will see 120 giant sculptures of one of the world’s best loved animated characters released onto the streets of Bristol and London in two ewe-nique arts trails.

Shaun the Sheep’s creator Nick Park will be joined by an eclectic array of high-profile artists, designers, celebrities and local talent, who will each decorate a 5ft high sculpture for the major tourist attraction in 2015.

As part of the arts trail organisers are inviting schools to take part in a national design challenge aimed at children and young people – the task, to design their very own Shaun the Sheep sculpture and invent an innovative way to transport him back to the farm after he gets lost in the city.

The winning design will be decided by a public vote before being turned into a giant 5ft high Shaun the Sheep sculpture which will feature in exhibitions in Bristol and London at the end of the arts trail before being awarded to the winning school.

In addition to the challenge, schools can obtain a free interactive pack full of creative ideas to engage pupils, including lesson plans, top tips on how to draw Shaun the Sheep and ideas to inspire new inventions that can transport Shaun out of the city.

Participating schools across the country will also have the opportunity to buy a Shaun in the City ‘lamb,’ a 3ft high sculpture to decorate as they wish. The first 100 schools to register will get a special introductory/subsidised price.
The Intellectual Property Office has partnered Wallace & Gromit’s Children’s Charity and Aardman to create Shaun’s Cracking Design Challenge, which is sponsored by Pasta King.

Baroness Neville-Rolfe, Minister of Intellectual Property commented: “Shaun in the City is an eye-catching and colourful initiative, reinforcing the importance of ideas generation and intellectual property, essential to safeguarding the careers of future British innovators. Schools and youth groups can now take up the challenge of getting Shaun back home to the farm in unique and innovative ways.

“I look forward to seeing some of the ‘cracking ideas’ entered into the competition.”

Guy Truman, Pasta King’s Sales & Marketing Director added: “We hope to engage with all of our schools over the coming months and build momentum for the fantastic Shaun the Sheep Design Challenge whilst continuing to help raise money for Wallace & Gromit’s Children’s Charity”.

Amber Janney, of Wallace & Gromit’s Children’s Charity, commented: “The Shaun the Sheep Design Challenge gives schools and children across the country a chance to join the flock and engage with one of the world’s most-loved animated characters.
“Next year is a big year for Shaun with the Shaun in the City arts trails, Shaun the Sheep the Movie and it’s also the Chinese Year of the Sheep. This makes it a fantastic time for children across the country to interact with the character whilst at the same time learning about animation, inventions and artistic design.”

The design challenge will run from September 2014 to May 2015 and is aimed at children and young people.

The Shaun in the City sculptures will appear in London in spring 2015 and Bristol in summer 2015, before being auctioned in the autumn to raise money for Wallace & Gromit’s Children’s Charity to support sick children in hospitals across the UK.

Shaun in the City is from the same team that created the award-winning Gromit Unleashed initiative, which saw Aardman’s lovable canine sidekick Gromit help raise £4.5 million for Bristol’s Children’s Hospital.
The Shaun the Sheep Design Challenge will be available from September 2014. Schools can register their interest by e-mailing or by visiting

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Cracking Talent amongst UK’s Young People

June 25th, 2014

Cracking Ideas Winners and Finalists

National Winners and Regional Finalists with Merlin Crossingham, Creative Director of Aardman and Wallace & Gromit

Three innovative youngsters from England, Wales and Scotland have been awarded national prizes in the Cracking Ideas 2013-14 competition at a ceremony held at the M Shed Bristol today (19th June 2014). The competition is run by the Intellectual Property Office and Aardman Animations, creators of Wallace and Gromit.

This year’s competition required pupils to devise a food related gadget or taste whilst highlighting the intellectual property attached.  This included a new gadget or product (patents), the visual appearance of said product (designs), a brand or logo to accompany the idea (trade marks) and any other creative elements (copyright) such as a catchy jingle.

The UK winners are:

Age 4-7 category – Poppy Westhorpe
Poppy Westhorpe of the Royal Masonic School invented the ‘Magic Spray’ to make her sister eat healthier food.  The magic spray makes all the bad tastes of vegetables to go away.

Age 8-11 category – Isaac Fender – Neath South Wales
Isaac invented the amazing ‘Waste No More Good Machine’ which allows you to store the best before dates of all the food you buy, alerting you what needs to be used up to reduce the volume of food going to waste.

Age 12-16 category  – Emma Ann Eales – Penicuik, Scotland
Emma Ann Eales has invented the ‘SciCook’ which makes you whatever food you want!  By linking your Apple or Android device, you can keep up to date on the progress of your food on the go.  It also recognises the scientific aspect of your food.

The worthy winners sought off tough competition from over 4,000 entrants and were each presented with an original trophy created by Aardman Animation studio and animation software.

Lord Younger, Minister for Intellectual Property said:
“I was hugely impressed by all of the cracking ideas entered in to this year’s competition.  They speak volumes about the ingenuity and talent of all the entrants.  We must actively support this kind of creativity and help young people translate their ideas into brilliant inventions.  It is key that we educate them in how to protect and make the most of their creations.”

“I congratulate the winners today on their outstanding effort and I am sure that they can look forward to bright futures.”

Merlin Crossingham, Creative Director at Aardman Animations said:

‘’I thought I’d seen it all but yet again there are some ingenious inventions in the finalists. I’m really glad to see the creative juices are still flowing. Long may it continue!’’

The competition is part of the Intellectual Property Office’s Cracking Ideas campaign headed by Wallace and Gromit, which aims to encourage innovation amongst school children.

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Gromit Invasion at Beaumont Primary School

June 10th, 2014

Host of Gromits

Beaumont School's Gromits

Young people from Beaumont Primary, Bolton have had the chance to become Aardman model makers thanks to a national innovation competition.

Year 6 students, Zayd and Dastegir, won first prize in a national competition organised by the Intellectual Property Office and First News.  As part of their prize, Zayd & Dastegir’s class won a visit from an Aardman model maker who demonstrated how to make a Gromit model before tutoring the class into making their own personal Gromit!

The Cracking Ideas competition required young adults to devise a food related gadget or taste whilst highlighting the intellectual property attached– a new gadget or product (patents), the visual appearance of said product (designs), a brand or logo to accompany the idea (trade marks) and any other creative elements (copyright) such as a catchy jingle.

For the competition, Zayd and Dastegir created a multitasking machine which helps people complete tasks like cooking within their busy lives.  The machine, the Multzer Pro IV is powered by solar panels to keep the environmental impact to a minimum.

‘We didn’t expect to win so it was a brilliant surprise when Mr Gandhi announced us as winners!’ said Zayd

‘Our design – the Multzer Pro IV, was our 9th draft. We created the idea of a multitasking machine, keeping in mind that everybody is always rushing around nowadays! We had the idea of solar panels as global warming is an issue – so as a result we thought, why not create something that benefits the environment too? So we did, and there you have it, The Multzer Pro IV!’

Nik Gandhi , year 6 Teacher at Beaumont Primary school said of the win:

‘A few weeks ago, whilst reading First News, some of the children spotted the competition to design a new kitchen invention. This sparked lots of enthusiastic designs and creations and each group worked extremely hard to create the best possible inventions. It is fantastic that two of our pupils won and the whole class were delighted to spend the day model making with such a world renowned animator!’

Valerie Fryer, head teacher of Beaumont Primary school said:

‘We are delighted and proud that two of our Year 6 pupils, Dastegir and Zayd, have won this prestigious prize, and really enjoyed working with the talented model makers of Wallace and Gromit’.

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Cracking Easter fun at W5 Belfast!

April 16th, 2014

We'd Love To See Your Cracking Ideas.

We'd Love To See Your Cracking Ideas.

We are excited to announce we will be visiting the W5 Science Centre, Belfast to give the young people of Northern Ireland to enter this year’s exciting competition.

We want to see your gastro gadgets and fantastic food innovations, and you could be in line to win exciting Wallace & Gromit models and goodies!

We will be at the W5 Science Centre, Odyssey, Belfast from 23rd – 24th April 2014.  We look forward to seeing you!

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