Shaun’s Cracking Ideas get’s creative with the Creation Station

April 13th, 2015

Cracking Prizes!

Exciting Prizes with the Creation Station and Shaun’s Cracking Ideas Challenge

With just one month left to enter, you can help to get Shaun and the flock back to the farm after they got stranded in the big city. We have teamed up with The Creation station and opened up the competition to include parent and children from the age of 1 – 4 years as well as children aged four to sixteen.

Shaun’s Cracking Ideas Design Challenge is a national programme calling “young innovators” across the UK to design a cracking contraption to transport Shaun and his friends back to the farm after they get stranded in the big city.

Your contraption could take the flock by road, rail, sea or air, using innovative materials, or ways to power your contraption. Shaun’s Cracking Ideas Design Challenge aims to teach children all about intellectual property, and the important role it plays in protecting designs, trade marks and inventions.

This May, we are working with the awarding winning Creation Station to take Shaun’s Cracking Ideas Design Challenge out on the road! The workshops, for children up to eleven years old, are running in over 500 centres across the UK during the week commencing 4th May

To find out where you nearest participating Creation Station Centre is and join the inspiring and creative fun check their website

There are oodles of prizes to be won and for the under fives The Creation Station are providing a Creativity hamper worth £75. To enter simply upload your image to The Creation Station facebook and use the hashtag #CrackingIdeasCreation Good luck!

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Congratulations Hannah!

December 17th, 2014

Creating Movie Magic

Hannah Mason, winner of the 2014 Creating Movie Magic Competition

13-year-old Hannah Mason from Wiltshire has scooped the top prize in a national storyboarding competition hosted by the film and education charity Into Film, the Intellectual Property Office and the Industry Trust for IP Awareness, which saw her story made into short animated film by Oscar®-winning studio Aardman Animations.

Hannah who attends Avon Valley College in Salisbury, submitted her winning idea ‘Zombie Fairy’ – which shows the craft and graft that goes into film-making to encourage people to support the UK film industry – and has seen the story turned into a short animated film made by the Oscar®-winning studio. The 30-second film will be screened to hundreds of thousands of young people at over 2,700 screenings and events this November as part of the Into Film Festival, which takes place across the breadth of the UK. The festival enables young people aged 5-19 to learn through and about film, interact with filmmakers and explore filmmaking, promoting traditional and visual literacy and encourage critical thinking.

As a part of the winning prize, Hannah also received an all-expenses-paid trip along with classmates, to the Aardman Animations studio in Bristol – the home of Wallace & Gromit, Morph and Shaun The Sheep – to have an exclusive meeting with the Aardman production team about bringing their winning storyboard to life. The winner and friends also got an exclusive behind-the-scenes tour of the studio, which is currently in production of Shaun the Sheep The Movie.

‘Creating Movie Magic’ is the first project in the new collaboration between film and education charity Into Film, the IPO and the Industry Trust for IP Awareness. ‘Creating Movie Magic’ has been designed in collaboration with National Schools Partnership and Aardman Animations, and is supported by Cinema First.

Check out the film on youtube

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Shaun takes over Cracking Ideas!

November 12th, 2014

Shaun in the City

Shaun in the City

This year we are giving you the chance to join the flock, and engage with one of the world’s most-loved animated characters.

Run in partnership with Shaun in the City and sponsored by Pasta King, our baa-rilliant new schools’ programme ‘Shaun’s Cracking Ideas Design Challenge’ includes: lesson plans, tips on how to draw Shaun the Sheep and inspiration for transport inventions.  And of course our new Cracking Ideas competition.

For a chance to win some amazing prizes we want your pupils to get involved and enter our exciting competition. All they have to do is to think of a way to get Shaun and his friends out of the city and baa-ck to the farm by designing a ewe-nique invention.

More information on the new resources and competition forms are available on and

If you would like to contact us please email or call 01633 814705

The competition is completely free to enter and closes on the 15th May 2015.

Good luck!
Cracking Ideas HQ

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Baaa-rilliant chance to take part in Shaun the Sheep design challenge

August 8th, 2014

Schools across the country are being invited to take part in a major public art project that will take place in 2015.

Organised by Wallace & Gromit’s Children’s Charity and Aardman Animations, Shaun in the City will see 120 giant sculptures of one of the world’s best loved animated characters released onto the streets of Bristol and London in two ewe-nique arts trails.

Shaun the Sheep’s creator Nick Park will be joined by an eclectic array of high-profile artists, designers, celebrities and local talent, who will each decorate a 5ft high sculpture for the major tourist attraction in 2015.

As part of the arts trail organisers are inviting schools to take part in a national design challenge aimed at children and young people – the task, to design their very own Shaun the Sheep sculpture and invent an innovative way to transport him back to the farm after he gets lost in the city.

The winning design will be decided by a public vote before being turned into a giant 5ft high Shaun the Sheep sculpture which will feature in exhibitions in Bristol and London at the end of the arts trail before being awarded to the winning school.

In addition to the challenge, schools can obtain a free interactive pack full of creative ideas to engage pupils, including lesson plans, top tips on how to draw Shaun the Sheep and ideas to inspire new inventions that can transport Shaun out of the city.

Participating schools across the country will also have the opportunity to buy a Shaun in the City ‘lamb,’ a 3ft high sculpture to decorate as they wish. The first 100 schools to register will get a special introductory/subsidised price.
The Intellectual Property Office has partnered Wallace & Gromit’s Children’s Charity and Aardman to create Shaun’s Cracking Design Challenge, which is sponsored by Pasta King.

Baroness Neville-Rolfe, Minister of Intellectual Property commented: “Shaun in the City is an eye-catching and colourful initiative, reinforcing the importance of ideas generation and intellectual property, essential to safeguarding the careers of future British innovators. Schools and youth groups can now take up the challenge of getting Shaun back home to the farm in unique and innovative ways.

“I look forward to seeing some of the ‘cracking ideas’ entered into the competition.”

Guy Truman, Pasta King’s Sales & Marketing Director added: “We hope to engage with all of our schools over the coming months and build momentum for the fantastic Shaun the Sheep Design Challenge whilst continuing to help raise money for Wallace & Gromit’s Children’s Charity”.

Amber Janney, of Wallace & Gromit’s Children’s Charity, commented: “The Shaun the Sheep Design Challenge gives schools and children across the country a chance to join the flock and engage with one of the world’s most-loved animated characters.
“Next year is a big year for Shaun with the Shaun in the City arts trails, Shaun the Sheep the Movie and it’s also the Chinese Year of the Sheep. This makes it a fantastic time for children across the country to interact with the character whilst at the same time learning about animation, inventions and artistic design.”

The design challenge will run from September 2014 to May 2015 and is aimed at children and young people.

The Shaun in the City sculptures will appear in London in spring 2015 and Bristol in summer 2015, before being auctioned in the autumn to raise money for Wallace & Gromit’s Children’s Charity to support sick children in hospitals across the UK.

Shaun in the City is from the same team that created the award-winning Gromit Unleashed initiative, which saw Aardman’s lovable canine sidekick Gromit help raise £4.5 million for Bristol’s Children’s Hospital.
The Shaun the Sheep Design Challenge will be available from September 2014. Schools can register their interest by e-mailing or by visiting

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Cracking Talent amongst UK’s Young People

June 25th, 2014

Cracking Ideas Winners and Finalists

National Winners and Regional Finalists with Merlin Crossingham, Creative Director of Aardman and Wallace & Gromit

Three innovative youngsters from England, Wales and Scotland have been awarded national prizes in the Cracking Ideas 2013-14 competition at a ceremony held at the M Shed Bristol today (19th June 2014). The competition is run by the Intellectual Property Office and Aardman Animations, creators of Wallace and Gromit.

This year’s competition required pupils to devise a food related gadget or taste whilst highlighting the intellectual property attached.  This included a new gadget or product (patents), the visual appearance of said product (designs), a brand or logo to accompany the idea (trade marks) and any other creative elements (copyright) such as a catchy jingle.

The UK winners are:

Age 4-7 category – Poppy Westhorpe
Poppy Westhorpe of the Royal Masonic School invented the ‘Magic Spray’ to make her sister eat healthier food.  The magic spray makes all the bad tastes of vegetables to go away.

Age 8-11 category – Isaac Fender – Neath South Wales
Isaac invented the amazing ‘Waste No More Good Machine’ which allows you to store the best before dates of all the food you buy, alerting you what needs to be used up to reduce the volume of food going to waste.

Age 12-16 category  – Emma Ann Eales – Penicuik, Scotland
Emma Ann Eales has invented the ‘SciCook’ which makes you whatever food you want!  By linking your Apple or Android device, you can keep up to date on the progress of your food on the go.  It also recognises the scientific aspect of your food.

The worthy winners sought off tough competition from over 4,000 entrants and were each presented with an original trophy created by Aardman Animation studio and animation software.

Lord Younger, Minister for Intellectual Property said:
“I was hugely impressed by all of the cracking ideas entered in to this year’s competition.  They speak volumes about the ingenuity and talent of all the entrants.  We must actively support this kind of creativity and help young people translate their ideas into brilliant inventions.  It is key that we educate them in how to protect and make the most of their creations.”

“I congratulate the winners today on their outstanding effort and I am sure that they can look forward to bright futures.”

Merlin Crossingham, Creative Director at Aardman Animations said:

‘’I thought I’d seen it all but yet again there are some ingenious inventions in the finalists. I’m really glad to see the creative juices are still flowing. Long may it continue!’’

The competition is part of the Intellectual Property Office’s Cracking Ideas campaign headed by Wallace and Gromit, which aims to encourage innovation amongst school children.

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Gromit Invasion at Beaumont Primary School

June 10th, 2014

Host of Gromits

Beaumont School's Gromits

Young people from Beaumont Primary, Bolton have had the chance to become Aardman model makers thanks to a national innovation competition.

Year 6 students, Zayd and Dastegir, won first prize in a national competition organised by the Intellectual Property Office and First News.  As part of their prize, Zayd & Dastegir’s class won a visit from an Aardman model maker who demonstrated how to make a Gromit model before tutoring the class into making their own personal Gromit!

The Cracking Ideas competition required young adults to devise a food related gadget or taste whilst highlighting the intellectual property attached– a new gadget or product (patents), the visual appearance of said product (designs), a brand or logo to accompany the idea (trade marks) and any other creative elements (copyright) such as a catchy jingle.

For the competition, Zayd and Dastegir created a multitasking machine which helps people complete tasks like cooking within their busy lives.  The machine, the Multzer Pro IV is powered by solar panels to keep the environmental impact to a minimum.

‘We didn’t expect to win so it was a brilliant surprise when Mr Gandhi announced us as winners!’ said Zayd

‘Our design – the Multzer Pro IV, was our 9th draft. We created the idea of a multitasking machine, keeping in mind that everybody is always rushing around nowadays! We had the idea of solar panels as global warming is an issue – so as a result we thought, why not create something that benefits the environment too? So we did, and there you have it, The Multzer Pro IV!’

Nik Gandhi , year 6 Teacher at Beaumont Primary school said of the win:

‘A few weeks ago, whilst reading First News, some of the children spotted the competition to design a new kitchen invention. This sparked lots of enthusiastic designs and creations and each group worked extremely hard to create the best possible inventions. It is fantastic that two of our pupils won and the whole class were delighted to spend the day model making with such a world renowned animator!’

Valerie Fryer, head teacher of Beaumont Primary school said:

‘We are delighted and proud that two of our Year 6 pupils, Dastegir and Zayd, have won this prestigious prize, and really enjoyed working with the talented model makers of Wallace and Gromit’.

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Cracking Easter fun at W5 Belfast!

April 16th, 2014

We'd Love To See Your Cracking Ideas.

We'd Love To See Your Cracking Ideas.

We are excited to announce we will be visiting the W5 Science Centre, Belfast to give the young people of Northern Ireland to enter this year’s exciting competition.

We want to see your gastro gadgets and fantastic food innovations, and you could be in line to win exciting Wallace & Gromit models and goodies!

We will be at the W5 Science Centre, Odyssey, Belfast from 23rd – 24th April 2014.  We look forward to seeing you!

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A Cracking Idea for Schools

March 17th, 2014

Education Show

Education Show 2014

We are back on the road again, this week Cracking Ideas will be attending The Education Show 2014 at the NEC, Birmingham.

At Cracking Ideas we want to empower young designers, makers and creators to appreciate the value in their productivity, and to understand and respect  the creativity of others.  Cracking Ideas is led by innovative duo Wallace & Gromit, and features an annual competition, stuff to do – games and eureka challenges, lesson plans and a news blog full of fun and useful information.

To pick up your free teaching resources and to find out more about our exciting competition visit us on stand G22 at the Education Show, The NEC  Birmingham from Thursday 20th March to Saturday 22nd March 2014.

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Get Cracking at the Big Bang Fair

March 12th, 2014

Big bang Fair

Big Bang Fair Logo

What do you get if you mix Wallace and Gromit with a Big Bang?

Cracking Ideas at the Big Bang Fair 2014!

It’s all go at Cracking Ideas HQ as we ready ourselves to attend the 2014 Big Bang Fair at the NEC, Birmingham.  The Big Bang is the largest celebration of science, technology, engineering and maths for young people in the UK; and we will be packing our stand with exciting contraptions and a daily competition.  Make sure you bring your thinking cap and a host of exciting ideas and creations!

We will be based in the Farm to Fork Zone, stand F99 from Thursday 13th – Sunday 16th March 2014.

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Oritse launches our new app!

February 25th, 2014

Music Inc Launch

We are excited to tell you all about a new app we have recently launched with those lovely people at Aardman Animations and UK Music.

Music Inc allows you to manage aspiring musicians, navigating your acts through their career by shaping their image, selecting songwriters, producers and studio technicians whilst making sure the bank manager is on side!  When releasing music you must choose how to release the music, and see the impact that decision could have on sales and piracy.

Oritse launched the app at Burlington Danes Academy, giving the lucky students a chance to play the game, find out about how it was developed and hear first hand form Oritse why he chose to support Music Inc, praising the app for teaching valuable business skills to youngsters.

If you have not tried Music Inc for yourself, it is available to download now for IOS and android devices from the Apple Store and Google Play.


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