On 28 March 2009 the ‘Wallace and Gromit present A World of Cracking Ideas’ exhibition opened to the public at the Science Museum and will run until Sunday 1st November. Presented by Aardman Animations, produced by SGA and sponsored by the Intellectual Property Office the experience is designed to inspire a new generation of innovators in the UK and beyond.
Several well-known figures attended the launch including Nick Park, the creator of Wallace and Gromit and David Lammy, the Minister for Intellectual Property.
Wallace and Gromit will be at the heart of this new interactive, family-orientated experience designed to appeal to a new generation of innovative minds. Visitors will take a tour of Wallace and Gromit’s home, 62 West Wallaby Street and interact with all kinds of exhibits along with some of Wallace and Gromit’s famous creations such as the Tellyscope II, the Piella Propellor and the Blend-O-Matic.
The exhibition contains innovations past, present and future and aims to stimulate a change in thinking and empower innovation and creativity. From the Kitchen to the Garden Shed, each room will accommodate a different aspect of the thinking process behind ideas. Innovators of all ages will learn how to protect their intellectual property, so that ideas deliver value to their creators as well as the wider world.
Throughout the experience Ideas Stations are located where visitors will be encouraged to jot down their own cracking ideas and upload them to the Eureka Brainwave. These ideas then make their way to Wallace and Gromit and are used to power their brand new invention called the Thinking Cap.
So get cracking and book your trip to the exhibition – call 0870 870 4868 or book online.
CRACKING IDEAS WEBSITE
The Cracking Ideas website has also been updated! This site, brought to you by the Intellectual Property Office contains lots of tips on how to become an innovator along with a brand new competition open to ages 4 – 16, send in your ideas for Wallace and Gromit’s next home business venture and you could win a bespoke Aardman trophy, a laptop, a sketch signed by Nick Park and lots more. Download our activity packs which are specifically designed to encourage creativity and innovation to help you come up with your own unique Cracking Idea.
You can now register and take part in the madcap monthly Eureka challenges and win a prize, by uploading a picture or video of your idea, rate other ideas and win badges for taking part in various activities!
There is also an exciting new Wallace and Gromit game. Can you help Gromit collect the missing pieces across 20 infuriating, fun-filled levels to complete their latest work of genius? If you complete it perfectly, you could get 2 new badges awarded to you! Get cracking!